By integrating PubMatic AgenticOS with Optable’s identity-first, privacy-safe AI, buyers gain better signals and more efficient activation while complementing AgenticOS's execution capabilities with specialised audience intelligence.
By embedding commerce activation within existing programmatic workflows, Vudoo and PubMatic are making commerce-enabled advertising scalable, measurable, and accessible.
Partnership will empower infrastructure built for a privacy-first future where first-party data and first-party relationships. Permutive, an audience infrastructure provider, is partnering with PubMatic to make first-party publisher data accessible to advertisers and monetisable for publishers. This partnership pairs PubMatic’s Connect, which enables media buyers to connect with target audiences across the open internet, with […]
