PubMatic

To support quality journalism and drive ROI, PubMatic partners with Overtone, introducing contextual intelligence technology.

The integration provides publishers with new sources of demand through Activate and solutions to manage and monetise their video content for maximum revenue.

Partnership will empower infrastructure built for a privacy-first future where first-party data and first-party relationships. Permutive, an audience infrastructure provider, is partnering with PubMatic to make first-party publisher data accessible to advertisers and monetisable for publishers. This partnership pairs PubMatic’s Connect, which enables media buyers to connect with target audiences across the open internet, with […]