PubMatic

This collaboration combines PubMatic’s AI-powered infrastructure and premium inventory, Untapped Growth’s collective buying power for independent agencies, and tvScientific’s patented performance TV measurement platform.

The partnership between PubMatic and MNTN also solves a critical growth challenge for publishers: how to expand revenue beyond traditional advertiser segments while maintaining brand safety and inventory quality.

The unified platform by Pubmatic combines three core capabilities that directly impact publisher bottom lines: automated revenue optimisation, first-party data monetisation, and direct access to high-value media budgets.

This collaboration marks a step forward in delivering incremental reach, viewer engagement, and buyer-centric flexibility by bringing together Tubi’s growing Australian audience with PubMatic’s programmatic infrastructure.

Wunderkind is leveraging Private Marketplaces to ensure access to premium publisher CTV inventory and layering in addressable targeting based on brand first-party data, custom audiences, and more.

The partnership unlocks opportunities for advertisers to activate Sojern’s real-time vertical-specific traveller insights directly within PubMatic’s curation and data solution, Connect.

PubMatic integrates Classify’s ContentGraph to deliver advanced, privacy-compliant contextual targeting, enabling precise audience reach and accelerating a more addressable, transparent, and effective open internet.

To support quality journalism and drive ROI, PubMatic partners with Overtone, introducing contextual intelligence technology.

The integration provides publishers with new sources of demand through Activate and solutions to manage and monetise their video content for maximum revenue.

Partnership will empower infrastructure built for a privacy-first future where first-party data and first-party relationships. Permutive, an audience infrastructure provider, is partnering with PubMatic to make first-party publisher data accessible to advertisers and monetisable for publishers. This partnership pairs PubMatic’s Connect, which enables media buyers to connect with target audiences across the open internet, with […]