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Publicis to Acquire LiveRamp for $2.2 Billion
With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology, data, and AI services to unlock new opportunities for the agentic era.
With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology, data, and AI services to unlock new opportunities for the agentic era.
Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.
Publicis Sapient, a digital business transformation company, announced its partnership with Portion, an online art marketplace connecting artists and collectors through blockchain technology, enabling members to easily sell, invest and own art and collectibles with complete transparency. Publicis Sapient and Portion will collaborate on two initiatives that will allow Publicis Sapient’s clients to extend their […]