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Quotient Launches Multi-Touch Media Measurement Capability

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Quotient Launches Multi-Touch Media Measurement Capability

Quotient, a digital media and promotions technology company, has released an impression-based multi-touch media measurement methodology for clients across on- and offsite display, digital out-of-home, and sponsored search media channels via Quotient analytics. Quotient’s Retail Media offering now helps companies measure ad performance across one or multiple consumer touchpoints, aggregate overall impressions, and view performance […]

Staff Writer

March 17, 2022

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