programmatic advertising

PayPal Ads ID provides deterministic identity from verified PayPal and Venmo accounts, making it available to ad tech partners to improve ad relevance and performance.

The partnership between Optable and Goodway Group enables more precise targeting, faster decision-making, and stronger performance in an increasingly complex media environment.

As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently.

Advertisers on Yahoo DSP in the US and Canada can now leverage InMarket’s measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions.

NeuroX brings built-in intelligence to programmatic infrastructure, unlocking incremental reach and stronger outcomes across web and CTV.

In this integration, creative assets are built by PubMatic’s creative technology partners: Celtra for pause ads and interactive formats, Brightline for advanced CTV units, and KERV for AI-powered interactive and shoppable video experiences.

The partnership connects Firefly's inventory to a global ecosystem of demand-side platforms, allowing brands to plan, buy, and optimise campaigns in real time within familiar programmatic workflows.

With Adaptive Optimization Insights, marketers see how the model is adjusting impression delivery across audience cohorts in real time.

With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.

The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact.