privacy-first marketing

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Roqad Acquires Zeotap-Data

Roqad’s identity graphs and data onboarding, combined with Zeotap-Data’s third-party audience segments and platform integrations, deliver privacy-safe, personalised targeting for advertisers.

Staff Writer

September 03, 2025

Can GenAI Organise The Unorganised Web?

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Mateusz Rumiński

July 02, 2025

Apple WWDC 25 Day 5: The New Rules of Engagement

Apple’s WWDC Day 5 made one thing clear: the future isn’t mobile-first—it’s presence-first, privacy-first, and performance-focused. Marketers who embrace this shift will lead the next wave of personalised CX.

Ramita Rajaa

June 14, 2025

Martech

The ATT Effect: How Mobile Marketers Win with Consent

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

Staff Writer

June 10, 2025

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Pega Introduces Pega Infinity ’25

2 days ago Pega Infinity takes a fundamentally different approach, harnessing AI's creative potential while promoting dependable execution for enterprise-grade reliability.

LG Ad Solutions Unveils Social Sync Powered by Spaceback

2 days ago Social Sync is compatible with assets from Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and X, and is fully integrated across LG’s owned-and-operated inventory and premium content partner network.

Klaviyo Introduces Marketing Agent and Customer Agent

2 days ago Klaviyo’s Marketing Agent autonomously plans and launches campaigns, while Customer Agent delivers 24/7 personalised assistance, enabling brands to execute marketing and service seamlessly within one AI-first B2C CRM.

Invoca Launches New AI Solution for Agencies and Marketing Teams

2 days ago Now with Invoca, agencies and marketing teams can quantify the impact their CTV, linear TV, and online video campaigns have on leads, appointments, and sales.

IAS to be Acquired by Novacap for $1.9 Billion

2 days ago With Novacap’s support, IAS will access new resources to achieve its strategic goals and strengthen its position as a global benchmark in digital media quality.

Yahoo DSP, TripleLift Expand Creative Innovation in Native and CTV

3 days ago This integration brings speciality native formats to Yahoo DSP, providing advertisers with a smarter and faster way to scale across trusted publishers.

TapClicks Unveils 13 New AI Insights Agents

3 days ago These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

Silverpush, Adsquare Partner to Power YouTube Ad Measurement

3 days ago By combining Silverpush Mirrors’ AI-powered contextual intelligence with Adsquare’s location measurement, brands and agencies can directly attribute foot traffic from YouTube ad campaigns across the Americas, the UK, Europe, and Asia.

PulsePoint Launches HCP Explorer

3 days ago HCP Explorer is the first application being launched within Studio, PulsePoint's new platform that manages workspaces built to unify health advertising workflows for media effectiveness through faster, data-driven decision-making.

Novi Launches AI Shopping Optimizer to Boost Product Visibility

3 days ago Novi's AI Shopping Optimizer verifies, optimises and distributes product data to expand both the volume and credibility of a brand's information.

privacy-first marketing

Latest

News

Roqad Acquires Zeotap-Data

Staff Writer

Featured

Can GenAI Organise The Unorganised Web?

Mateusz Rumiński

News

Apple WWDC 25 Day 5: The New Rules of Engagement

Ramita Rajaa

Martech

The ATT Effect: How Mobile Marketers Win with Consent

Staff Writer