privacy-first marketing

Latest

Can GenAI Organise The Unorganised Web?

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Mateusz Rumiński

a day ago

Apple WWDC 25 Day 5: The New Rules of Engagement

Apple’s WWDC Day 5 made one thing clear: the future isn’t mobile-first—it’s presence-first, privacy-first, and performance-focused. Marketers who embrace this shift will lead the next wave of personalised CX.

Ramita Rajaa

June 14, 2025

Featured

The ATT Effect: How Mobile Marketers Win with Consent

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

Staff Writer

June 10, 2025

Showing 1-1 of 1

Advanced Search

Latest Stories

NP Digital Partners with Anura

2 hours ago With Anura’s insights embedded into NP Digital’s paid media strategies, clients experience more efficient budget allocation and higher engagement from authentic audiences.

MNTN Partners with ZoomInf

2 hours ago MNTN advertisers can now tap into ZoomInfo’s decision-makers in the GTM Intelligence Platform, equipping companies with a combination of clean, actionable data, real-time AI-powered insights, and automation to drive growth.

Intuit Introduces Virtual AI Agents

2 hours ago The Intuit AI agents act as a virtual team that automates key workflows — from CRM to accounting — helping businesses save time, improve cash flow, and scale with real-time insights and human expert support.

Idomoo Unveils AI Video Ads

2 hours ago With AI Video Ads, Idomoo enables users to generate videos from a prompt, document, webpage or content library and easily scale output with automatic versioning for length, language and more.

Hightouch Launches Adaptive Identity Resolution

2 hours ago The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

Can GenAI Organise The Unorganised Web?

a day ago GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Measured Launches Media Plan Optimizer

a day ago The Media Plan Optimizer also expands connectivity, enabling enterprise brands to integrate in-house or third-party MMMs and output generated plans into internal BI and reporting systems.

Material Partners with Optimizely

a day ago In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.

Jack Henry Selects boost.ai to Deliver AI Agents in Banking

a day ago Jack Henry selected boost.ai AI agents for its security standards and delivery track record for enterprises at scale, key differentiators in the competitive evaluation process.

DoubleVerify Unveils DV Authentic Attention for Social

a day ago DV Authentic Attention is a key component of DV’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign outcomes measurement to maximise media performance and ROAS.