privacy-first marketing

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Roqad Acquires Zeotap-Data

Roqad’s identity graphs and data onboarding, combined with Zeotap-Data’s third-party audience segments and platform integrations, deliver privacy-safe, personalised targeting for advertisers.

Staff Writer

2 days ago

Can GenAI Organise The Unorganised Web?

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Mateusz Rumiński

July 02, 2025

Apple WWDC 25 Day 5: The New Rules of Engagement

Apple’s WWDC Day 5 made one thing clear: the future isn’t mobile-first—it’s presence-first, privacy-first, and performance-focused. Marketers who embrace this shift will lead the next wave of personalised CX.

Ramita Rajaa

June 14, 2025

Martech

The ATT Effect: How Mobile Marketers Win with Consent

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

Staff Writer

June 10, 2025

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Unlocked: The Real Engines of Mobile App Growth

14 hours ago Mobile app downloads may be soaring, but retention depends on deeper factors. Experts from Intellect, Plaza Premium Group, and Bitsmedia reveal why trust, timing, and touchpoints are the real engines of mobile app growth.

Birdeye Launches Search AI

14 hours ago Search AI helps multi-location brands track searches, see how they appear, analyse AI engine content about them and competitors, and act autonomously to improve visibility, accuracy, sentiment, and engagement.

DeepL Unveils Autonomous AI Agent for Businesses

14 hours ago DeepL Agent is a multilingual, general-purpose AI tool that supports business functions across sales, finance, marketing, localisation, HR and more, helping teams work smarter and more efficiently.

Empower Media, Ocean Media Merge to Form Empower Ocean Media Group

14 hours ago While Empower Media and Ocean Media will maintain their distinct operations, they will share centralised resources and leverage their combined scale for maximum client impact.

Keen Decision Systems Unveils Keen Planning Module

14 hours ago Built on Keen’s Marketing Elasticity Engine, the Keen Planning Module equips agency teams to run dynamic scenario plans tailored to multiple KPIs, from revenue and margin to leads, traffic, and customer acquisition.

Qualified Introduces Piper for HubSpot

15 hours ago Piper serves as an AI SDR agent that instantly and intelligently converts HubSpot leads across a marketer’s most important channels: the website and the email inbox.

Soul Machines Unveils Digital Workforce

2 days ago Unlike rudimentary chatbots or voice agents, the Digital Workforce platform offers a truly nuanced, human-like, face-to-face experience that fundamentally redefines how businesses will deploy and interact with AI.

Roqad Acquires Zeotap-Data

2 days ago Roqad’s identity graphs and data onboarding, combined with Zeotap-Data’s third-party audience segments and platform integrations, deliver privacy-safe, personalised targeting for advertisers.

MarkApp Unveils Pantheon’s AI Agent Stack

2 days ago With these AI agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

BidMachine Boosts Mobile Ad Performance with Intent IQ Integration

2 days ago With Intent IQ’s identity platform, BidMachine’s mobile advertising IDs (MAIDs) are enriched with alternative IDs, unlocking broader contextual and demographic insights to deliver precise and relevant ad targeting.

privacy-first marketing

Latest

News

Roqad Acquires Zeotap-Data

Staff Writer

Featured

Can GenAI Organise The Unorganised Web?

Mateusz Rumiński

News

Apple WWDC 25 Day 5: The New Rules of Engagement

Ramita Rajaa

Martech

The ATT Effect: How Mobile Marketers Win with Consent

Staff Writer