privacy-first marketing

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Can GenAI Organise The Unorganised Web?

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Mateusz Rumiński

July 02, 2025

Apple WWDC 25 Day 5: The New Rules of Engagement

Apple’s WWDC Day 5 made one thing clear: the future isn’t mobile-first—it’s presence-first, privacy-first, and performance-focused. Marketers who embrace this shift will lead the next wave of personalised CX.

Ramita Rajaa

June 14, 2025

Martech

The ATT Effect: How Mobile Marketers Win with Consent

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

Staff Writer

June 10, 2025

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Synthetic Monitoring: The Backbone of AI-Powered CX Reliability

5 hours ago Synthetic monitoring is becoming essential as brands scale conversational AI and omnichannel CX. From preventing outages to testing intent flows, learn how proactive testing safeguards trust in every interaction.

Assembly Partners with ADK Global

7 hours ago With creative, media, commerce, and data now unified and AI-enabled under Assembly in APAC, clients gain streamlined access to integrated solutions focused on measurable outcomes.

Real Chemistry Acquires Greater Than One

7 hours ago Greater Than One clients will gain access to Real Chemistry’s AI-driven strategy, creative, influencer engagement, medical and integrated communications, and market access—enabling a connected healthcare marketing experience.

Pietra Launches AI Assistants

7 hours ago With Pietra AI Assistants, Pietra is aiming to make it easier for anyone with an idea to build a scalable, profitable business more quickly and efficiently.

GALERIA.ag, Adobe Partner to Launch GenStudio

7 hours ago With Adobe’s GenStudio solution, GALERIA.ag expects to accelerate campaign delivery, reduce operational costs, and ensure greater efficiency in its processes with all its clients.

Bloomreach Partners with Snowflake

7 hours ago With Bloomreach and Snowflake, businesses can combine customer engagement with personalisation, connecting customer data stored in Snowflake with Bloomreach's AI-powered marketing solutions.

83% of Users Prefer AI Search Over Traditional Google Searches

a day ago The research indicates that AI search tools are gaining momentum by providing answers in plain language, summarising complex information, and eliminating the need to navigate through pages of SEO-driven content.

Vistar Media Launches Programmatic Guaranteed

a day ago With Programmatic Guaranteed, Vistar’s marketplace supports all major programmatic transaction types—open exchange, private marketplace (PMP), and guaranteed—allowing campaigns to align with a wide range of objectives.

Jeeva.ai Launches Jeeva 2.0

a day ago Dubbed the “Cursor/Codex for sales reps,” Jeeva 2.0 blends AI with sales expertise to automate repetitive and time-consuming tasks, giving reps more time to focus on high-impact conversations and closing deals.

Innovid Expands Integration with LinkedIn to Support CTV Ads

a day ago Innovid’s integration allows clients to activate and optimise LinkedIn’s CTV Ads alongside campaigns running across social, digital, and CTV channels—all from a single platform.