77 per cent of consumers said that they would unsubscribe from brands because they feel their information is being misused. These are among the key findings in a new Optimove 2023 Consumer Trust of Retailers Survey of 406 U.S. consumers. Optimove is a Customer-Led Marketing Platform. More than half (55 per cent) of consumers surveyed […]
Optimove, a marketing platform provider, has acquired Graphyte, providers of a real-time, cloud-based personalisation platform. With the new capabilities added to the Optimove platform, marketers can deeply personalise every customer touchpoint, empowered by Optimove’s ability to transform customer data into customer-led journeys at scale. Optimove’s Customer Data Platform unifies all customer data from all sources […]
SodaStream selected Optimove for its next generation technology which uses AI to orchestrate CRM Journeys, placing it as the only solution in the market that can viably deliver hyper-personalised, customer-led experiences, at scale. The brand has been undergoing a digital transformation as part of the plan to grow its DTC business. The partnership with Optimove […]
