Picsart

Marketing Studio combines market insights from Zappi with a Google Ads integration that lets businesses create and launch campaigns directly within Picsart.

The collaboration introduces Vera, a specialised AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

The new Flow Copilot addresses the "Prompting Tax"- the technical friction and manual node setup that often disrupts the creative process.

Built directly into Picsart's creative ecosystem, AI Playground eliminates subscription fragmentation by offering pay-per-generation credits with transparent pricing and seamless workflow integration.

The AI platform is introducing a dual toolset, Persona and Storyline, specifically designed to address the two main challenges in AI content creation: scaling narratives and character consistency.