Phoenix

MarketCast announced the acquisition of Phoenix Marketing International, a research and analytics provider that specialises in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released ads to measuring how ads influence consumer […]

Yext, the AI Search Company, announced the general availability of its Summer ‘21 Release, which is underpinned by Yext’s new “Phoenix” search algorithm update. In addition to features powered by Phoenix like dynamic reranking, the release introduces revamped test search and experience training, as well as a reimagining of Yext’s data connector and app frameworks […]