personalised marketing

New joint capabilities position Klaviyo and Shopify at the centre of global retail infrastructure, helping brands scale across markets with a unified data foundation.

SmartCopy uses OpenAI’s GPT-3’s natural language processing capabilities to generate personalised marketing messages. Addressable, providers of a homeowner engagement platform for real estate marketing that uses robotic technology to create personalised, handwritten letters, has launched SmartCopy, a copy generation feature as part of its card handwriting platform. SmartCopy uses OpenAI’s GPT-3’s natural language processing capabilities, […]

Netflix, Amazon, Uber and Facebook have used KNN for personalised marketing, clustering, segmentation, and predicting customer behaviour. Measuring distances between data points, the algorithm helps recommend items to customers based on their purchase history An eCommerce store worth it’s salt is always good at one thing – recommendations. A crucial psychological strategy to hold your […]

Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. It is taking place on March 23 and March 24, with some critical topics like Consumer Behavior, Omni-channel Transformation, CDP, and other latest trends to help maximise your marketing activity’s effectiveness.   Omni-channel Transformation: The Winning Formula For Retailers Omni-channel model […]