personalisation

Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well.

Adobe rolled out enhancements to its personalisation engine, Adobe Target, to enable companies to intelligently engage customers with the right content at the right time and on the right channel. Through an integration between Adobe Target and Adobe Real-Time CDP, companies can combine historical customer data with current behaviour to personalise experiences across websites, mobile […]

Post adoption of SMS marketing, retailers have realised an uptick in sales, have enhanced their brands’ awareness and built loyal customers… World over, marketers have found a reliable way of reaching out to their customers. With an open and read rate of 98 per cent, SMSes is the most reliable way to send promotion or […]

Marketing strategist Troy Sandidge talks about the creator economy, marketing strategies and the customer experience tools in 2022 “CX will come down to applying S.O.A.P. — Simplification, Omnichannel-communication, Automation, and Personalisation. Applying S.O.A.P. will help you provide the best customer journey at a level that will consistently evolve and improve your CX deliverables,” said Troy […]

Rami Al Ali has incorporated a new digital customisation feature on their eCommerce site that offers accessibility for clients to personalise and modify elements of their chosen gown that resembles their individual style and preferences. Over the past two decades, Rami Al Ali has regularly pushed boundaries through creativity and innovation, and the launch of […]

Industry experts offer their insights on what trends they expect to unfold in 2022 for customers and marketers Considering the changing consumer behaviour, will 2022 be a year of enhanced customer experience? Sitecore has revealed its top strategic predictions for 2022, aligning with the latest developments in technology, changes in consumer behaviour, and new challenges […]

CX expert Gregorio Uglioni talks about the future of customer experience concerning omnichannel marketing, loyalty, and predictive analytics “Experiences are the key differentiator in business. It’s something that cannot be easily copied. If companies compete on price, everybody will lose. The prices will often decrease and the quality of the product and service will also […]

While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]

Provectus, an artificial intelligence (AI) consultancy, has launched Crystal Engine to provide customer behaviour prediction and personalisation. The product is now in closed beta. Crystal Engine analyses customer-related data and serves a suite of use-cases, including the following: Customer churn prediction; Personalised recommendations; Next-best action; Conversion rate optimisation; Customer engagement prediction; and Customer journey insights. […]

Personalisation and digitisation will become key to engage with the rising wave of tech-savvy customers in the Middle East. Here is what consumer brands can learn A study revealed that 67 per cent of Middle East consumers are shifting to digital channels to engage with brands. These statistics indicate that consumer brands in the Middle […]