personalisation

In 2017 Kuwait-based telecom brand Zain released a video ad during Ramadan. It went viral for all the right reasons. Featuring Emirati pop singer Hussain Al Jassmi, the three-minute commercial showed a range of nationalities pleading with a suicide bomber not to carry out his attack. The anti-terror ad not only delighted the audience with […]

The Vibe Marketers Fest 2019, Middle East’s largest marketing technology conference concluded on November 6. The two-day summit that began on November 5 was the second edition of the annual conference, following its successful launch last year in November. The conference witnessed a massive turnout of marketing leaders, CMOs and technologists from the region who […]

Sixty-three per cent of consumers want more AI in customer service & half of the consumers don’t think brands understand proper communication channels. Companies need to look towards automation and Artificial Intelligence (AI) to provide customers with the service they want, according to a new study of more than 4,000 consumers and 600 customer experience […]

The new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery. Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. […]

Earlier this year, in March, iconic global brand McDonald’s surprised the technology sector when it acquired personalisation startup Dynamic Yield. So why would a fast-food company invest a rumoured USD 300 million in a “decision logic” technology provider? Because, according to a 2017 Gartner study, companies that fully embraced online personalisation would enjoy a 30 […]

Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an opportunity to overcome challenges by offering a deeper understanding of the needs of their customers and anticipating their next move. It helps them design campaigns that drive up the sales numbers. US-based satellite media provider […]

Predictive analytics prepares a marketer for the future, by extracting inputs from existing databases to envisage future outcomes and using these inputs to enhance the customer experience. With organisations harnessing the power of technologies like Big Data, AI, and analytics, marketing has been continually evolving. Enterprises that leverage AI and machine learning have an edge […]

Evergage announced that it has been named a Leader in Gartner’s Magic Quadrant for Personalisation Engines. Evergage placed in the highest overall position for ability to execute in the Magic Quadrant. The Magic Quadrant for Personalisation Engines is now in its second year, with Evergage being recognised as a Leader in both reports. According to […]

Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities? Marketing is everywhere! Reading this article is part of a marketing strategy. You walk down a street, and billboards bombard you with marketing content watching a YouTube video without a 5-second ad interrupting the […]

According to Forrester, “a laser-like focus on Customer Experience (CX) is the best path to business success”. Telcos need to up their game if they are to keep pace with the expectations of their customers. The key to this is the development of a more meaningful and relevant personalised experience. Over the last 20 years, […]