The introduction of ‘NISSAN ONE’ marks a significant advancement in India’s automotive industry, consolidating multiple customer touchpoints into one user-friendly platform tailored to meet customer needs.
With SAP Emarsys, the group integrates customer data from various business units and leverages segmented data to streamline different stages in the customer journey
This partnership is part of DOUGLAS’ strategy of putting customers at the heart of its activities, enhancing the omnichannel customer journey across stores and ecommerce.
The upgraded platform fosters a vibrant and interactive content community, facilitating personalised content recommendations.
