Cheer Holding Upgrades Its Platform for Enhanced Lifestyle Experience
The upgraded platform fosters a vibrant and interactive content community, facilitating personalised content recommendations.
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Cheer Holding, a provider of next-generation mobile internet infrastructure and platform services, announced a comprehensive upgrade to its CHEERS Video platform (the “platform”), which is now designated for discerning users seeking a premium lifestyle experience.
With its rebranding as CHEERS Lifestyle Architect, the platform seamlessly blends professionally generated content (PGC), user-generated content (UGC), and original generated content (OGC) into a curated selection of top-tier lifestyle-related content for consumers.
The upgraded platform fosters a vibrant and interactive content community that revolves around the core principles of “interaction, inspiration, and sharing.” By catering to individual real-life scenarios, the product, design, technology research, and content operation teams have meticulously reimagined and optimised the platform’s layout and functionality.
This holistic upgrade empowers users to explore their unique home consumption stages, facilitating personalised content recommendations that resonate on a profound level.
Through ingenious content guidance, IP development, and seamless service integration, CHEERS Life Architect empowers users to define their own distinct lifestyles, embrace their authentic selves, and indulge in the delights of a beautiful home.
The platform extends its influence to encompass an array of vertical markets and serves as a catalyst for innovation and development within the broader homeware industry, facilitating the provision of highly personalised and convenient services that cater to the evolving needs of modern consumers.
