Perplexity

The launch of AI Shelf comes as AI answer engines — including ChatGPT, Perplexity, Gemini, and others — fundamentally change how consumers find and purchase products.

Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands that embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.

As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.