Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as data-protection history is being written as we speak. How enterprises react towards data privacy from a compliance or trust-building approach will […]
Transactional loyalty programmes are Loyalty 1.0. To step into the new era, Patrick Sim Senior Vice President- APAC, MEA, Epsilon, suggests driving sustainable customer engagement using data with the help of the right technology. Sim discussed how it is fascinating to observe that technology is transforming the marketing and advertising space. He believes marketers have heard […]
Building customer experience comes down to organising and using the data you have about your customers, and customer data platform (CDP) provides organisations a single source to manage data that might otherwise be chaotic. But businesses need to understand their expectations and needs. With over 15 CDP vendors in the market, asking the right questions […]
