Partnership

The new integration improves measurement and analytics for advertisers and creates more opportunities to derive value from first-party data.

The agreement encompasses five essential services across eight countries, serving 133 banks, 500 decentralised financial services.

The partnership will lead to more customised guidance and improve customer journeys with enterprise contact centres

This new capability will significantly enhance targeting, optimisation, attribution, and analytics for travel marketers.

The aim of the partnership is to create transparency across the ecosystem, driving ROI for advertisers and yield for publishers.

Kissflow announced its plans to further expand its partnership with Google Cloud to enable Google Cloud customers to accelerate their operational transformation with Kissflow's low-code platform.

Marketers and data scientists will have access to new machine learning tools that can anticipate future customer actions and help inform product or marketing strategy.

The partnership empowers Postal customers with a seamless way to track what they spend on the Postal platform, measure Postal campaign ROI.

With this partnership, Air France-KLM will create seamless and personalised customer journeys, with streamlined publishing processes.

The partnership will enhance customer experience through innovative solutions that align with the latest financial technologies.