Partnership

boohoo integrated with Rokt Ecommerce to increase customer loyalty through app downloads and repeat purchases.

Tech Mahindra's Email amplifAIer provides end-to-end email automation and personalised responses by identifying the intents and extracting the required entities from email and other systems.

Merchants using CommentSold can host live shopping events on TikTok from the CommentSold platform.

The partnership also offers clients seamless integration with Optimizely Web Experimentation and Google Analytics 4.

Salam will utilise Oracle Communications’ monetisation and unified operations solutions to help quickly deliver differentiated services to its consumer and enterprise customers.

The new integration improves measurement and analytics for advertisers and creates more opportunities to derive value from first-party data.

The agreement encompasses five essential services across eight countries, serving 133 banks, 500 decentralised financial services.

The partnership will lead to more customised guidance and improve customer journeys with enterprise contact centres

This new capability will significantly enhance targeting, optimisation, attribution, and analytics for travel marketers.

The aim of the partnership is to create transparency across the ecosystem, driving ROI for advertisers and yield for publishers.