OpenAI Ads

Brands can now generate, launch, and optimise ads on ChatGPT alongside Meta, Google, LinkedIn, TikTok, and Reddit from one platform.

The partnership combines dentsu’s campaign expertise with Adthena’s new ‘Decision Intelligence’ product to give advertisers the clarity they need to succeed.

The additions include a native OpenAI Ads attribution and conversion integration, and AskCTM, a new in-platform AI agent that makes CTM's AI features self-service.