OOH Advertising

VIOOH, with its technology platform, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience across Vengo's environment portfolio.

Combined with DOOH’s ability to reach consumers throughout their daily routines, the partnership with Acxiom equips advertisers with a more context-driven solution to deliver relevant messaging when and where it matters most.

With Programmatic Guaranteed, Vistar’s marketplace supports all major programmatic transaction types—open exchange, private marketplace (PMP), and guaranteed—allowing campaigns to align with a wide range of objectives.

These benchmarks equip brands with the valuable data needed to evaluate their OOH strategies and make informed optimisation and budget decisions.

AdQuick.com, an out-of-home (OOH) advertising platform, announces a partnership with OutPoint, a predictive media mix modeling (MMM) platform, to enable AdQuick users to intelligently diversify and scale their advertising media mix–including their existing out-of-home campaigns. “In the wake of iOS14+, many brands are seeking to diversify their media mix and find more effective channels and […]

OneScreen.ai, a B2B marketplace provider for out-of-home (OOH) advertising, is partnering with BuySellAds (BSA) to extend its OOH advertising. “Through this partnership, we are helping the OOH industry to grow as we continue to educate on the many opportunities and how highly effective, targetable, and measurable OOH advertising is for brands in the modern world,” […]

OneScreen.ai has closed $1 million in pre-seed funding. The investment is led by TechFarms Capital with participation from HubSpot co-founders Brian Halligan and Dharmesh Shah, Wayfair’s alumni fund (Wayfund), Lola.com CEO Mike Volpe, BuySellAds.com CEO Todd Garland, HubSpot CMO Kipp Bodnar, HappyNest CRO Jeanne Hopkins and several OneScreen.ai customers who have become investors. OOH advertising, […]

With the use of technology and data, out-of-home advertising has become more measurable, l, performance-based strategy, says James Heller CEO and Co-Founder, Wrapify, in an exclusive interview. How can B2B marketers leverage OOH advertising to reach decision-makers? James Heller: Traditionally, out-of-home (OOH) advertising has been a consumer marketing tactic. But now, with the use of […]