Omnicom Media Group

Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights is designed to improve audience reach and performance.

Omnicom Group announced a partnership with Firework,a livestream commerce and shoppable video platform provider. The partnership will give clients across all Omnicom agencies access to Firework’s enterprise suite of proprietary short-form video and live streaming technology, delivering shoppable live streaming video directly to brand websites. Combining purchases of a featured product and audience participation through […]