Omnichannel advertising

The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale.

The collaboration between Teads and XPLN.AI aims to advance attention as a core metric for media effectiveness, underscoring a shared vision to evolve how advertising performance is defined and valued across the industry.

The enhanced partnership gives B2B marketers direct access to Bombora’s B2B digital audiences, empowering them to increase campaign efficiency, targeting, and conversion.

The strategic alliance will enable StackAdapt buyers to reserve OOH inventory on the StackAdapt platform for omnichannel campaigns months in advance, starting with Branded Cities’ large-format, high-impact displays.

The partnership brings together Acxiom’s Retail and Commerce Media Networks (RCMN) team and ReachTV’s unrivalled airport media footprint to create a universal travel Retail Media Network (RMN).

Using analysis of past engagement, events, and purchase data, Predictive Moments goes beyond traditional location-based advertising to provide highly relevant messaging during peak engagement and purchase times.

GoWit’s AI-driven advertising hub enables retailers to integrate quickly and activate omnichannel ads, while brands and agencies run multi-retailer campaigns with segmentation, automated bidding, and real-time reporting.

As part of this expansion, Adsquare’s data solutions are now fully integrated into the Azerion Data Marketplace, strengthening the platform’s value proposition.

Through this partnership, Skai’s platform is now integrated with Moloco’s network of retail media inventory, unlocking streamlined access to high-performing retailers across the globe.

Azerion Intelligence is available on a pay-per-use basis and is designed to provide full AI access and control to players across the advertising spectrum, regardless of scale, budget, and technical experience.