Northwestern University

Albertsons Media Collective’s onsite incrementality measurement is designed to provide a transparent and consistent approach to evaluating performance.

Senior Lecturer of Marketing Jonathan R. Copulsky digs deeper into challenges, crises and disruptions faced by marketers “One of the challenges that marketers have faced over the last two years and will continue to face is the set of crises, disruptions and how to pivot quickly to cut losses,” says Jonathan R. Copulsky, Senior Lecturer […]