NielsenIQ

Seek and NIQ are advancing how consumer intelligence is accessed, combining a large-scale consumer panel with a rapidly growing analytics marketplace.

According to the latest NielsenIQ study, 65 per cent of UAE consumers said they’re buying a greater variety of brands now than they were before the onset of Covid-19. Consumers are also largely in search of their perfect brand match, with 68 per cent of respondents feeling that if they looked hard enough, they could […]

NielsenIQ, a global information services company, announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution that enables retailers to accelerate revenue opportunities through retail media and comprehensive customer insights that activate shoppers with personalised promotional offers. NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement. […]

NielsenIQ acquired ciValue, a provider of cloud-based loyalty programs with advanced artificial intelligence. Integrating ciValue’s platform into NielsenIQ’s Connect platform will provide audience building and insights for retailers. This dynamic platform will also support personalisation capabilities. “Integrating the ciValue platform with Connect is a game-changer for retailers globally,” said Xavier Facon, global head of retail […]