NCSolutions

Latest

Circana Acquires Nielsen’s MMM Business

News

Circana Acquires Nielsen’s MMM Business

The acquisition of Nielsen’s Marketing Mix Modelling (MMM) business expands Circana's global footprint in marketing analytics while deepening its modelling and measurement capabilities.

Staff Writer

4 hours ago

News

TikTok, NCSolutions Partner For Improved Brand Lift Measurement

TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions. It provides new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilises machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]

Staff Writer

July 15, 2022

Showing 1-1 of 1

Advanced Search

Popular Searches

customer service

vibe martech fest

Latest Stories

Micro-behaviours Are Shaping the Future of Mobile Apps

a hour ago Micro moments matter more than demographics in mobile and app marketing campaigns. Willynn NG, Regional Head at TanTan, explains how observing real-time user actions and sending value-first nudges boosts engagement and retention.

Teikametrics Launches GenAI Smart Pages

4 hours ago Unlike generic AI copywriting tools, GenAI Smart Pages continuously updates product titles, bullet points, descriptions, and keywords based on market trends and what’s actually driving sales.

Real Chemistry Unveils HealthGEO

4 hours ago HealthGEO guides healthcare brands on their journey from SEO to GEO (Generative Engine Optimisation) to ensure key audiences receive accurate, timely, evidence-based information about products and therapeutic areas.

Domaine Launches AI Commerce Suite

4 hours ago The AI Commerce Suite helps brands stay competitive by improving visibility in new search channels, directing shoppers to relevant products, and shortening the time from concept to campaign launch.

Circana Acquires Nielsen’s MMM Business

4 hours ago The acquisition of Nielsen’s Marketing Mix Modelling (MMM) business expands Circana's global footprint in marketing analytics while deepening its modelling and measurement capabilities.

5 Moves to Maximise Mobile App Revenue

a day ago The $500B mobile app economy is shifting fast. Learn how developers can drive revenue with hybrid monetisation, D2C sales, and localised payments.

Viant, AdTegral Partner to Activate SMB Agencies and Brands

a day ago The co-managed model provides advertisers with a cost-effective entry into Viant’s platform, which supports advanced identity resolution, real-time measurement, and omnichannel targeting across CTV, desktop, mobile, audio, and DOOH.

Doceree Launches Premium Programmatic

a day ago With Premium Programmatic, pharma marketers can now engage physicians across 2,000+ integrated specialist medical platforms, delivering clinically aligned content at scale with unmatched precision and exclusive formats.

DeepIntent Unveils Free Ad Supported TV (FAST) Solution

a day ago The HealthFirst FAST package offers premium inventory from top publishers, verified healthcare audiences, easy activation, and optimisation for real-world results, all in a secure, transparent environment built for scale and performance.

Costco Taps GrowthLoop’s Compound Marketing Engine

a day ago With this partnership, Costco gains a centralised system that enables its retail media team to operate more efficiently while providing better service to advertisers seeking to provide relevant messaging (or content) to Costco’s member base.