Model Context Protocol

The Amazon Ads MCP Server serves as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.

Developers and merchants can download, modify, and deploy the protocol immediately, enabling the rapid creation of AI agents and direct payment integrations with Worldpay’s API.

Tealium’s new AI features include the Behavioral Insights Agent, Attribute Search, AI Documentation, and Global AI Settings.

The news means companies can now access Amplitude’s behavioural data from within the AI environments they already use—like Claude, Cursor, or any MCP client.

The Guideline AI Agent enables any user to ask a question in plain English and instantly receive accurate insights and answers in the form of text, charts, tables, visual comparisons, and diagnostic context.

Workato Enterprise MCP connects enterprise systems with powerful agent capabilities, empowering AI agents like Claude, ChatGPT, and Cursor to operate safely and efficiently, accelerating the path to becoming an agentic enterprise.

AppsFlyer’s MCP enables marketers to integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering personalised, real-time, goal-aligned marketing decisions.

Through the Sinch MCP server, AI agents learn the specific requirements for each communication task: which channel to use, how to format messages for different regions, what compliance rules apply, and how to ensure delivery.