8 hours agoWith this integration, marketers can surface Measured's cross-channel performance data directly inside ChatGPT, Claude, Gemini and other AI platforms.
8 hours agoThe launch also marks Cadent's expansion of its broader suite of predictive AI capabilities to help advertisers unlock more effective campaign performance.
8 hours agoThe integration reinforces Azerion’s commitment to building an omnichannel DSP, one that consolidates global premium inventory within a single platform.
8 hours agoCombined with AI Digital's creative and media expertise, the studio ensures every asset produced is both technically proficient and designed to perform.
9 hours agoThe focus in too many analyst conversations and product roadmaps is on model capability – what features shipped this week, which frontier model powers what. But the companies that win won't be measured on features; they'll be measured on customer satisfaction, says Victor Belfor, Global VP, Business Development & Strategic Partnerships, 8x8.
a day agoAs digital marketing costs rise and customer trust becomes harder to win online, more ecommerce brands are discovering why an offline presence is essential for long-term growth.
a day agoBy embedding agentic AI across the platform, Maverick AI agents serve as an operational thread connecting every stage of the campaign lifecycle.
a day agoThe InMarket-Basis partnership turns the existing integration into a full-funnel solution, linking ad exposure to real-world visits and sales across retailers and RMNs.
a day agoFunnel Digital Measurement combines marketing mix modelling (MMM), Multi-Touch Attribution (MTA), and ad platform signals into calibrated insights for marketing leaders.
a day agoCTM’s new integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement.
