Microsoft Copilot

At the core of Sentiment Hub is Brandi AI’s proprietary scoring algorithm, which measures market-category ownership and AI-generated brand sentiment over time.

Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.

Bitly Assist and Weekly Insights are AI-powered features that eliminate manual data analysis by helping marketers quickly interpret performance data and take action with clear, actionable insights.