Michelle Hulst

InfoSum, a data collaboration platform provider, has integrated with The Trade Desk to help advertisers activate first-party data with identifiers, including Unified ID 2.0. The combination will provide more targeted and durable audiences on the open internet via programmatic exchange. Joint customers will be able to use InfoSum’s data clean rooms and bunkers to activate […]

AppLovin, a marketing software company, is partnering with advertising technology provider The Trade Desk, bringing agencies and advertisers access to AppLovin Exchange as a supply source to The Trade Desk’s platform. AppLovin also help enable Unified ID 2.0 signals for participating mobile publishers with this partnership. Integrating ALX with The Trade Desk enhances targeting capabilities […]