martech platform

SALESmanago, an end-to-end martech platform used by over 3000 mid-size eCommerce businesses relaunched its Customer Data Platform with a dedicated set of features enabling businesses to gather and manage zero party data. The data is voluntarily left by the customers. They are widely known as the most serious response to the challenges of the new […]

Content-marketing agency Immedia has launched the martech platform Contrend. The artificial intelligence and machine learning (AI and ML) powered platform gives users insights on how content-marketing campaigns are landing with audiences. Contrend—the name combines the words ‘content’ and ‘trend’—was originally developed by Immedia as Immediate. Contrend was developed as a new iteration after the R&D […]