Martech investments

Although martech investments continue to rise, martech utilisation is in the swamps. Read what experts have to say about maximising investments while reducing waste.

The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age.

#VMFKSA Global martech expert Neil Patel was the keynote speaker at Vibe Martech Fest’s Saudi Arabia edition. He shared pointers for marketers to get true value from their martech stacks, and reduce waste Use technology to streamline processes but don’t forget the value of your team. There will be an increase in automation, tools that […]

Marketers are constantly trying to get the maximum value from their Martech investments. Samer Saad, Regional Manager – Middle East, AppsFlyer, suggests tracking ROI closely to how it helps you achieve your business goal. Be aware that these goals might change. Considering the pandemic changed the way many businesses work, he advises brands to choose […]