marketing tools

The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and other generative AI platforms.

To help brands track and optimise their visibility across emerging AI-driven search tools, R/GA has launched an AI search optimisation platform.

Smytten Pulse empowers brands by simplifying the process of conducting and leveraging consumer research, which enables them to optimise their marketing strategies with ease.

TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy.