Marketing Intelligence

These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

Markethinking represents a fundamental shift from prompt-driven AI tools to autonomous agents that independently research, analyse, strategise, and execute complex marketing decisions with minimal human intervention.

With D&B Healthcare Insights, the company aims to deliver intelligence that enables its clients to unlock growth opportunities and create strategic relationships across the healthcare landscape.

The acquisition by Supermetrics will introduce integrated features for both platforms, including AI Agent–powered workflows that automate data analysis, journey optimisation, and activation across channels.

Comscore addresses growing demand for clarity as AI tools reshape digital habits, offering data-driven insights to help brands and advertisers understand how consumers engage with AI across platforms.

By integrating Tealium’s real-time data streaming with Databricks’ advanced analytics and AI platform, businesses gain flexible options to enhance their advertising and marketing efforts.

With Clay’s platform, sales and marketing teams can automate and refine that outreach using AI, ensuring that the right message reaches the right prospect at the right time.

Compass Marketing Intelligence offers a single source of truth for marketing data across the entire Google ad stack and accounts.

The Cygnus and VMS alliance will help institutions recruit high-intent adult students while protecting the integrity of their institutional brands.

ONAR Labs will focus on developing and commercialising proprietary marketing technology solutions that have been battle-tested across ONAR’s network of agencies.