News
Omnicom Launches Supply Chain IQ Score
Omnicom has launched the Supply Chain IQ Score, a supply-chain based media activation tool in partnership with Crisp, an open retail data platform. Powered by Crisp, which pipes normalised data from retailers and distributors into the Omni open marketing orchestration platform, Supply Chain IQ Score gives media planners day-to-day visibility into inventory data at the […]
