Lytics

It will benefit the highly regulated finance and healthcare industries to recognise the mission-critical nature of first-party data Lytics, a customer data platform (CDP) provider, launched Lytics Private Instance and Lytics Private Cloud on Google Cloud. “This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a […]

Lytics, a customer data platform (CDP) that improves marketing outcomes using first-party data, recently announced the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the introduction of fully supported connections to data […]