Lisa Utzschneider

Key benefits of the solution include independent, third-party reporting in the IAS Signal platform. Integral Ad Science (IAS), a provider of digital media quality solutions, today launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan to ensure advertising campaigns running on Netflix are delivered fraud-free and seen by real viewers. IAS’s independent, third-party ad […]

Integral Ad Science announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI’s standards. Building on IAS’s expertise in brand safety and suitability, this partnership further protects brands from running ads on sites that GDI has identified for misinformation. […]