Lauren Wetzel

InfoSum, a data collaboration platform provider, has integrated with The Trade Desk to help advertisers activate first-party data with identifiers, including Unified ID 2.0. The combination will provide more targeted and durable audiences on the open internet via programmatic exchange. Joint customers will be able to use InfoSum’s data clean rooms and bunkers to activate […]

Xandr and LiveIntent are extending their relationship by bringing new data and identity offerings to market. LiveIntent is launching more than 15 exclusive data segments built with its own data and machine learning models in the Xandr Data Marketplace. The alliance will also enable mutual clients to onboard their own first-party audience segments onto Xandr […]