Jon DeGennaro

Audiencerate, an identity hub provider for advertising, is partnering with LiveIntent, a marketing technology provider, to deliver audiences built-in email and delivered to the web. The partnership will allow marketers to access LiveIntent’s full audience taxonomy in the DV360 open marketplace for programmatic campaign activation via the Audiencerate data onboarding platform. Companies will be able […]

Xandr and LiveIntent are extending their relationship by bringing new data and identity offerings to market. LiveIntent is launching more than 15 exclusive data segments built with its own data and machine learning models in the Xandr Data Marketplace. The alliance will also enable mutual clients to onboard their own first-party audience segments onto Xandr […]