Jennifer Pelino

The multi-party collaboration partnership will also build on Experian’s and InfoSum’s existing integrations with IRI, enabling marketers to enrich their first-party data, and expand their existing audiences. InfoSum, a data collaboration platform provider, is partnering with Experian, an information services company, to allow companies to leverage Experian’s identity graph to match their first-party datasets within […]

IRI, a provider of solutions and services for consumer, retail, and media companies, has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated advertising reports into its marketing effectiveness solution, IRI Marketing Mix. The reports […]