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Jamloop Launches Verified Supply
Jamloop’s new Verified Supply combines three core elements: direct supply, transparent delivery and independent validation.
Jamloop’s new Verified Supply combines three core elements: direct supply, transparent delivery and independent validation.
The capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.
Co-Managed CTV allows advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.