News
Jamloop Expands CTV Incrementality Measurement Capabilities
The capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.
The capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.
Co-Managed CTV allows advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.