Iván Markman

Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, In joining Salesforce AppExchange, Salesforce customers will be able to access Yahoo’s identity solution, Yahoo ConnectID, and build custom and previously unaddressable audience segments that can be activated through the Yahoo demand-side platform (DSP). Built on consent-based first-party data, Yahoo ConnectID […]

Marriott International announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey. To power its network of owned channels, Marriott is exclusively collaborating with Yahoo, an industry-leading unified stack advertising platform. The network is expected to feature […]