Iterable

Iterable also announced Global Suppression List, which strengthens compliance and brand protection, and Creative Library, which ensures on‑brand, reusable assets across channels and teams.

Sam Allen, CEO, Iterable, explains what’s holding marketers back. It isn’t talent or ambition; it’s the day-to-day friction of their legacy tech stack. Marketers need technology that removes busywork and simplifies complex tasks into a single workflow. It should reflect how they actually work, says Sam.

PFL is partnering with Iterable, the cross-channel marketing platform provider, to enable joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalised, and automated direct mail as an integrated part of the customer journey. Through the integration of the PFL and Iterable platforms, companies can develop data-driven campaigns that natively orchestrate […]