IRI Lift integrates IRI’s point-of-sale, frequent shopper, and causal data with media exposure data for consumer packaged goods advertisers. IRI is expanding the retailer channels included in the IRI Lift solution to capture a broader sales universe, deliver more accurate measurement results, and increase sales volume projections across omnichannel retail channels. IRI Lift integrates IRI’s […]
Offering allows marketers to collaborate and enrich their first-party data and audiences for planning, targeting, activation, and measurement. IRI and LiveRamp, a data enablement platform provider, have further strengthened their partnership by offering transaction data for 45 million households and IRI ProScores for purchase-based propensity audiences within the LiveRamp Safe Haven platform. The offering allows […]
IRI, a provider of solutions and services for consumer, retail, and media companies, has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated advertising reports into its marketing effectiveness solution, IRI Marketing Mix. The reports […]
IRI announced that Euan Jarvie will join IRI as president of the Europe, Middle East and Africa region, effective immediately. In this role, Jarvie will drive strategy, commercial activity operations and financial performance for the EMEA region, and oversee its assets, alliances and partnerships. Jarvie will also join IRI’s Executive Leadership Team. “We are thrilled […]
