interview

Martechvibe spoke to Michel Lambert, Founder & CEO at eComInterim about the common mistakes that businesses make when allocating their ad tech spends.

Can legacy brands bank solely on their reputation for trust and resilience in the digital age? Mariska Oosthuizen of Sanlam talks about changing expectations in the BFSI industry for customers and marketers.

As the weather changes, it is time to reflect on a customer grouse that may seem small now but has the potential to snowball.  “Low satisfaction scores, increasing complaint volume and negative response to surveys might indicate a poor experience. The reason could be something as simple as not targeting preferred channels,” says Kunal Badiani, […]

“Talk about a problem statement, how your tool solves the problem statement, and get your prospective customer’s attention. And for that, you need to know everything about your audience,” says Prasad Ramakrishnan, CIO at Freshworks. Prasad Ramakrishnan happened to be a customer of Freshworks twice in 2013. The first time, he was looking to migrate […]

Steven Van Belleghem’s core expertise is understanding the future of customer experience. He combines customer-centric thinking, the latest technologies, and the human touch. Steven Van Belleghem has authored five international bestsellers about customer experience and sold over 1,50,000 copies. His work has been translated into seven languages. His latest book, The Offer You Can’t Refuse, […]

From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market traction and sentiment the competitors are developing. Use those learnings to jumpstart your strategy or inform it in a way to differentiate from the competition. You can also use it […]