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InMobi Acquires Quantcast Choice
InMobi plans to integrate Quantcast's CMP within its publisher SDK offering, delivering improved data governance, consent management, and heightened privacy control.
InMobi plans to integrate Quantcast's CMP within its publisher SDK offering, delivering improved data governance, consent management, and heightened privacy control.
InMobi, a provider of content, monetisation and marketing technologies, has integrated its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP), giving companies direct access to premium in-app supply and global user base at scale. Previously, InMobi’s international audiences had only been available through third-party exchanges; this collaboration provides direct inventory, increased transparency, […]