Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]
The multi-party collaboration partnership will also build on Experian’s and InfoSum’s existing integrations with IRI, enabling marketers to enrich their first-party data, and expand their existing audiences. InfoSum, a data collaboration platform provider, is partnering with Experian, an information services company, to allow companies to leverage Experian’s identity graph to match their first-party datasets within […]
A combination of Match Multiplier and InfoSum’s clean room technology unlocks the power of brand-owned data. InfoSum, a data collaboration platform provider, is partnering with Acxiom, a customer intelligence company, to expand companies’ data matching capabilities. Using Acxiom’s Match Multiplier, companies can leverage Acxioms addressable recognition data to enrich their owned data and increase match […]
InfoSum, a data collaboration platform provider, has launched Platform Sigma, the latest update to its first-party data collaboration and privacy protection solutions, to help companies build and manage their own data clean rooms. Platform Sigma enables full-scale transformation, application, and analysis of first-party data without sharing or movement. Its featherweight software layer can sit on […]
InfoSum, a data collaboration platform provider, has integrated with The Trade Desk to help advertisers activate first-party data with identifiers, including Unified ID 2.0. The combination will provide more targeted and durable audiences on the open internet via programmatic exchange. Joint customers will be able to use InfoSum’s data clean rooms and bunkers to activate […]
