Influential

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Publicis Groupe to Acquire Influential

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Publicis Groupe to Acquire Influential

By integrating Influential’s platform with Epsilon’s data and Publicis Groupe’s scale, the company will lead in ID-driven influencer marketing.

Staff Writer

July 30, 2024

Influential Teams Up with TikTok Creator Marketplace API

News

Influential Teams Up with TikTok Creator Marketplace API

Influential announced its new partnership with TikTok in one of the first-to-market integrations with the new TikTok Creator Marketplace API. The integration allows Influential to enable more seamless TikTok creator discovery and glean valuable and cumulative insights on creators for their roster of Fortune 1000 brands. This includes first-party insights on audience demographics, growth trends, […]

Staff Writer

September 01, 2021

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