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Immersive Technology to Reimagine Online Shopping Experience and Increase Consumer Purchasing Confidence, According to New Accenture Interactive Report
A new wave of digital commerce sparks nearly two-thirds of leading consumer brands to start investing in immersive experiences Consumers are at a tipping point for immersive experiences in digital commerce found new global research released today from Accenture. The report reveals immersive technologies such as augmented and virtual reality and 3D content can enhance consumer […]
