IKEA retailer Ingka Group is reported to spend 3 billion euros ($3.2 billion) through 2023 on new and existing stores, much of it to modify its trademark out-of-town outlets so they can double up as eCommerce distribution centres. The company informed that the money would be spent across all regions, though about a third is […]
Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]
YouGov’s Retail Rankings 2021 marks Carrefour at the top of its list with an Index score of +42.2. And Swedish furniture giant IKEA is placed second (33.1), followed by UAE’s retail major Lulu Hypermarket in third (30.8). Amazon.ae secures the fourth place (26.8) in the list, while Amazon’s paid subscription programme Amazon Prime appears in […]
Nayax announced the acquisition of Weezmo, a technology start-up focused on connecting the online customer journey with in-store purchases, generating improved customer experience and increased sales for merchants. With the help of Weezmo technology, companies can link their online marketing efforts to physical purchases at points of sale. This tracks the complete purchasing process, while […]
