identity solutions

With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.

PayPal Ads ID provides deterministic identity from verified PayPal and Venmo accounts, making it available to ad tech partners to improve ad relevance and performance.

The partnership between Optable and Goodway Group enables more precise targeting, faster decision-making, and stronger performance in an increasingly complex media environment.