identity resolution

New solution brings together Xumo's first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers.

Designed for brand and agency buyers, OpenXBuild offers a new way to leverage first-party data and deploy proprietary logic in real time to build high-performing, secure advertising solutions.

As identity needs evolve, Conexa Workspace offers marketers a flexible, transparent solution to unify data, scale audiences, and enhance activation across channels.

Roqad’s identity graphs and data onboarding, combined with Zeotap-Data’s third-party audience segments and platform integrations, deliver privacy-safe, personalised targeting for advertisers.

With Intent IQ’s identity platform, BidMachine’s mobile advertising IDs (MAIDs) are enriched with alternative IDs, unlocking broader contextual and demographic insights to deliver precise and relevant ad targeting.

For CRM, lifecycle, and digital marketers seeking effective triggered campaigns with fewer constraints, Wunderkind AI Experiences offers a performance marketing advantage rooted in automation, adaptability, and scale.

By incorporating Data Axle’s identity data, Dynata is now better positioned to help brands enhance their datasets and activate audiences across digital channels with accuracy.

The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

Build gives brands flexible, API-first access to Wunderkind’s identity and personalisation engine—empowering teams to integrate behavioural intelligence and real-time triggers without disrupting their existing tech stack.

CloudStream empowers organisations to activate data directly from their data clouds, unlocking new possibilities for flexibility, performance, and compliance.