identity resolution

By incorporating Data Axle’s identity data, Dynata is now better positioned to help brands enhance their datasets and activate audiences across digital channels with accuracy.

The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

Build gives brands flexible, API-first access to Wunderkind’s identity and personalisation engine—empowering teams to integrate behavioural intelligence and real-time triggers without disrupting their existing tech stack.

CloudStream empowers organisations to activate data directly from their data clouds, unlocking new possibilities for flexibility, performance, and compliance.

A snapshot of on-the-ground insights: What marketers, product leaders, and creatives saw, said, and took away from Cannes Lions 2025.

The integration utilises a custom identity resolution service, allowing Amazon DSP to recognise logged-in viewers across the Roku OS and devices in the US.

Chuck connects directly to a user’s Databricks environment, leveraging native compute and LLM endpoints to execute high-impact workflows like identity resolution, compliance tagging, and data profiling.

To help enterprise brands unify fragmented customer data, Amperity has launched an AI-powered tool called Identity Resolution Agent.

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market.  Quaero will leverage Neustar’s integrated technology and […]

In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolising his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, had go below Ravana’s heads and aim the arrow at his solitary heart to slay Ravana for good. […]