IAB Tech Lab

AAMP 3.0 represents the next stage in IAB Tech Lab's work to apply agentic capabilities to the proven standards that underpin digital advertising.

The CoMP framework is intended to provide a foundation for a global information market that enables new revenue opportunities tied to AI usage, while supporting fair compensation for quality, timely content.

As industry standards like the IAB Tech Lab's Agentic Advertising Initiative and AdCP establish common systems, DS 1 will unlock new integrations and capabilities for clients - at no additional cost or effort.

The initiative will become the benchmark for how carbon emission signals are sent and received programmatically IAB Tech Lab, the global digital advertising technical standard-setting body, announced at IAB’s Annual Leadership Meeting the launch of the Green Supply Path Initiative to assist the advertising industry in meaningfully lowering carbon emissions via supply path optimisation. “Programmatic […]